eBay Brand Guidelines, 2002 Logo Book Note: Dust jacket has scuffs

Note: Dust jacket has scuffs small tears and a fix

German & French

created by HAYASAKI Osmau and MURAKOSHI Jo

and although light

ロゴタイプ2 桑山弥三郎 柏書房 Pictgram & Sign published by Kashiwa Shobo

eBay Brand Guidelines, 2002 Logo Book Note: Dust jacket has scuffsA rare chance to get hold of the eBay brand guidelines released in 2002. This is an unusual and quirky item, presenting brand management using a cookbook metaphor. This is presented as a ring folder and sheets, some of which fold out. Each of the six sections is divided by a chapter opener. Chapters include 'Recipe for Success: A Strong Brand', 'The First Course: eBay Brand Essence' and 'The Main Course: eBay Logo'. There's everything you'd expect