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DEMBY: And that was around the time that health experts first started making the connection between smoking and lung cancer, so the cigarette companies really leaned into this notion of healthier cigarettes more broadly

Here are just some examples: Nearly half of all chronic smokers die from a smoking-related condition Smoking is the single biggest cause of cancer in the world Smokers under 40 are 5 times more likely to have a heart attack than non-smokers Lung, tongue, throat, tonsil, oesophagus, bladder, kidney and stomach cancers are all more common in smokers For more information, see what are the effects of smoking

Don't settle for whatever is on the shelf

These Falulah Paper Company ads below highlight the trend for national brands, like Chesterfield cigarettes, to use POS displays as a way to increase marketing reach

The company had no comment about the research, a spokesman said all the research happened too long ago