Its part of what would make him visible
Men in Black II was made after the 1998 Tobacco Master Settlement Agreement, originally between the four largest United States tobacco companies (including Marlboro manufacturer Philip Morris USA) and the attorneys general of 46 states, which included restrictions on youth targeting: Generally, the participating manufacturers agree not to "take any action, directly or indirectly, to target Youth within any Settling State in the advertising, promotion or marketing of Tobacco Products, or take any action the primary purpose of which is to initiate, maintain or increase the incidence of Youth smoking within any Settling State." (III(a)) According to Smoke Free Movies, the makers of Men in Black II didn't receive any payment for showing Marlboro, but they suggest there are secret agreements and payments made by tobacco companies to filmmakers
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Here we go, watch us walk
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