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Though the original reasons for menthols disproportionate popularity among African American smokers seem lost in the murk of history, there is no doubt that harm associated with these products was being done particularly to certain sections of society, including lower-income groups and LGBT people as well as African Americans

The ads showed people having fun, smiling, and looking cool

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Each image was shown on a separate screen and the participants advanced to the next screen after responding to the flavour expectancy question for that brand

Makeup artist Jack Pierce and hairstylist Grace Boyd are on board, and the costumes are supplied by designer Brymer and stunning gowns by Vera West