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Light Profile vs Structured Tobacco To understand Capris position, its important to compare it with more traditional or heavier cigarettes

"(After April 1), I think people will still smoke, they'll just have to pay more to do it unfortunately."

Cigarette brands from the 1970s - USA The best-selling cigarette brands in America in 1970 were: Winston (filter) - 12.8% Marlboro (filter) - 8.8% Pall Mall (king-size, plain) - 8.7% Salem (menthol filter) - 6.7% Kool (menthol filter) - 6.7% Camel (plain) - 5.5% Kent (filter) - 4.1% Viceroy (filter) - 3.3% Tareyton (filter) - 2.9% Lucky Strike (plain) - 2.9% Source: How the brands ranked by Maxwell International Estimates, published June 1972

A unique strategy adopted by the manufacturers, this makes the brand standout amidst other brands in the market and makes the identification of the brand much more easier

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