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Trinidad Espiritu Paying homage to the golden years of cigars and Caribbean culture

These include innovating products (product impact), empowering people, and protecting the planet (operational impact)

E-cigarettes, in comparison, are less toxic and considered safer than conventional tobacco cigarettes

A prominent supporter is Rory Sutherland, the Vice Chairman of The Ogilvy advertising and PR group that lists BAT as one of its largest clients

In cities like Perth or Adelaide where local tobacco prices can feel steep, glancing at what's popular online often leads people toward affordable rolling tobacco or lower-cost imported cartons they might not have considered otherwise