In the plan, Juul Labs CEO Kevin Burns stated, We dont want anyone who doesnt smoke, or already use nicotine, to use JUUL products
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New non-menthol cigarette ads appeal to youth Participants reported that several ads would likely appeal to younger people, new smokers, or experimental smokers who might be open to trying new brands, noting the attention-grabbing contrast between dark backgrounds and bright colors
MMWR Morb Mortal Wkly Rep 2019;68:157164
The high rate of use leads to the assumption youth are constantly exposed to e-cigarette use and vaping among their own peers