Defendants contrary argument assumed that a reasonable consumer is so secure in her knowledge that menthol is an additive that an express representation to the contrary, on a heavily regulated product, does not mislead her. But the evidence indicated that [m]enthols properties are not commonly known, even among cigarette users. Before this case, the judge didnt know much about menthol, including whether it was a natural substance or additive

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Water pipe use is higher in black and minority ethnic groups
[10] [9] Early advertisements were not successful because the audience was not familiar with films of that era, even after giving the characters camel heads
However, the excess roasting practice increases its carbon footprint, using more energy