and (iii) associated with increased motivation to quit smoking.2 Pictorial labels are also more effective at raising awareness of the health effects of smoking in areas with low literacy rates.2 However, a study on the effectiveness of Canadian warning labels shines light on the big issue of whether or not people stop to read and think about the warning labels, as people who do so are the ones who are significantly more likely to either quit, attempt to quit, or reduce their smoking.3 Another issue that is often brought up is the defensive and avoidant behavior that pictorial images may elicit, but in reality, such reactions are actually indicators of positive impact caused by the presence of graphic images.2 Resources: 1
Lin FJ, Pickard AS, Krishnan JA, et al
This followed the earlier overwhelming support by Imasco shareholders for a special resolution permitting the sale of the remaining 58.5% of Imasco shares not already owned by the Group
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If a profile is not accepted by the consumer, it is pretty much worthless