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The character had originally appeared in Kool advertisements from 1933 to 1960

Here, as in the 80s too, you use accessories to elevate the look: A beige trench coat is enough to give it a more formal twist, but you can also add a statement handbag or fun hair accessory to inject some personality

The company refused, but further appeals followed in 1993 and 1994 and finally in 1997, the Joe Camel campaign was replaced with a campaign which appealed to the desires of its mid twenties target market

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But its a way to keep the gesture of smoking, minus the dependence, a familiar pause, warmed by herbs, on a path away from nicotine