These labels are so problematic that the Food and Drug Administration has required Santa Fe Natural Tobacco Company, the maker of Natural American Spirit cigarettes, to remove the terms natural and additive-free from its product labels, advertising and promotional materials because they constitute reduced harm claims, which are banned without agency approval
Each pack in the sample was first coded by two independent coders to determine prevalence of any English on packs as well as exclusive use of English
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[15] In her complaint, Mangini alleged that Camel sales to teenagers increased from $6 million to $476 million over the four years since the campaign began