Packets of cigarettes may represent the ease of access to harmful substances and the susceptibility to their addictive grip
It's time we take our freedom back."The big companies are expected to squeeze aside scores of small e-cigarette pioneers as they push into the market."There are great advantages to scale in this industry," said blu's president Jim Raporte."Innovation will be a key factor in the success of the players within this space."The big challenge is regulation
CREDITS: Assistants: Koen Vernimmen, Romain Menke Make-up artists: Sigrid Volders, Rebecca Despeghel, Annelien Debusschere Wardrobe stylists: Lisa Lapauw, Britt Ange Casting: Alfred Kika, Promokids, Ministar, Streetcasting Post-production: Heckle n Hyde Making of: Matthias Lebeer, Alexandre Nerac, Ioannis Tsouloulis & Befocus visual agency
Only those who smoke a pack a day are recommended to have high nicotine e-liquids
Increasing regulatory pressure from the FDA, especially concerning youth vaping and flavored products, is expected to hamper market growth potential to a certain extent
