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Consequently, as the authorities continue their campaign to reduce tobacco use, further price adjustments and stricter measures are likely to be implemented to curb smoking habits and improve public health

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That included price, the quality of the tobacco and other materials used, aspirational communication, selected availability, but also the brands ability to renovate and adapt itself under the dynamic and restrictive conditions that the tobacco industry is constantly facing, she added

Thats why many beginners start with light cigarettes