Smoking among youth is at an all-time low of 1% in the county, and tobacco use among Black high school students is lower than the overall tobacco use rates for their peers
Through extensive research, they found three aspects of how many teenagers wanted to be seen by their peers: #1 Many teens want to be seen as cool and rebellious This was something the tobacco industry already understood about their audience, and had been tapping into this particular aspirational identity in their ads for decades And it wasnt just in tobacco marketing that this identity was reinforced
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Their study found that e-cigarettes now only acted as a gateway drug for nicotine addiction, but could also act as a gateway to other addictive drugs as well
That there is no reference to e cigarettes is a lost opportunity if smokers are not being made aware of e cigarettes as an safer alternative to smoking, how are they to make an informed choice
