Smoking remains the US's leading cause of death, accounting for 480,000 every year, according to the Centres for Disease Control and Prevention (CDC)
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The addictive quality of nicotine leads to physical dependency, and smokers often suffer from frequent headaches
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The Australian research examined local cigarette packs where 90 percent of the front side and 30% of the backside are covered with graphical warnings and found that the effectiveness of warning depends on the size of the ad [1,4]