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"With a reduction on the RRP of 80p per pack, we are making the brand even more accessible to shoppers, while providing retailers with an excellent opportunity to increase sales. He continued, As costs continue to rise and consumer budgets tighten, we remain dedicated to offering retailers top-quality products at the most competitive prices, ensuring they can maximise their profit opportunities. This price repositioning follows the successful introduction of Mayfair Gold Rolling Tobacco into the Ultra Value category in September 2024, underscoring JTIs ongoing commitment to innovation and meeting consumer preferences.

We all know someone who smokes

This makes them highly convenient and easy to use

Likewise, heavier smokers should aim for a higher strength to ensure their nicotine needs are being met without having to use the product more than necessary

You can see what laws states across the U.S