TAAT, introduced to US markets in late 2020, appears to be capitalising on harm reduction marketing opportunities, appealing to consumers who are looking for safer alternatives to tobacco cigarettes.2 TAATs Chief Executive Officer Michael Saxon spent 25 years in the tobacco industry, including at Philip Morris USA and Altria, and helped launch Accord (now IQOS) heated tobacco products.3 TAAT states that their products are made from a proprietary blend (Beyond Tobacco) of hemp and 100% food grade ingredients with up to 25 mg cannabidiol (CBD) per stick and less than 0.3% delta-9-tetrahydrocannabinol (THC), the federal legal limit set by the 2018 Farm Bill.4 TAAT is available in Original, Smooth and Menthol flavours (figure 1)
Food that is constructed or manufactured instead of killed, food that is not real, food that everyone thinks is just fine for people to eat, as long as it goes easy on the "fat"
Graphic warning labels help us choose a healthy life
Each carton contains ten packs, ideal for regular smokers seeking consistency and value from their cigarette brand.
Au-del, les douanes considrent quil ne sagit plus de consommation personnelle, mais dun usage des fins commerciales