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Employees who violate these policies may face internal disciplinary action

Price Point and Marketing Play From a marketing standpoint, the size of a pack with 20 cigarettes aligns nicely with typical pricing strategies

Still, 75 percent of Altrias profits come from products that are meant to be smoked: cigarettes and cigars

Targeting menthols has also become a social justice issue because 84 percent of Black smokers in America smoke menthols, as do 47 percent of Hispanic smokers, and menthol cigarette brands like Newport have long targeted Black smokers in their marketing campaigns

Limited edition packaging can increase sales, introduce a collectors mentality and have a lasting effect on brand perception once sold out